Every now and then, some families get to experience “that intervention moment.” This is when the uncle who’s been getting high, drunk and abusive every single day finally admits that he might have a problem. Of course he still minimizes the significance of his issues, but he has at least opened the door to getting the help that he needs.
For the American justice and economic systems, the NCAA is the addicted uncle. But rather than being hooked on drugs, the NCAA is addicted to the highs of capitalism and corporate greed. By being able to skirt the legal and moral parameters of our society, this professional sports league has been able to extract wealth from student athletes and the African American community to the tune of several billion dollars.
The NCAA’s new president, Mark Emmert, shocked the world when he admitted that it might be time for student athletes and their families to share in the massive revenue streams being generated by their kids. Emmert has admitted that he would like to “explore” the issue of modestly increasing the scholarship limits of student athletes in revenue-generating sports, primarily football and basketball. While remaining far from admitting that there should be significant changes, Emmert has confessed to the fact that the financial asymmetries might be a bit uncomfortable.